23 Jul
2012
Photo by: blog.videohive.net
The potential of earning online and the huge possibility of the advancement of our business has never been made easier with the help of the World Wide Web. The traditional business of having to setup an actual store, investing on the materials, paying for tax etc… is now almost obsolete as investors are looking the new wave of making business which is done online. This is truly a fact that no one can refute!
With all the possibilities that the World Wide Web bought us, it can’t be helped that someone would actually take advantage of it. It’s common now a days for someone to be scammed while doing transactions online as the website they’re transacting with is fraudulent. This has been a very alarming news especially to us netizens as our source of income normally comes from our business online. The World Wide Web’s loss of credibility can spell the lose of business to no business at all. Thinking about this, we should make sure that our website should look, feel or at least have a proof of credibility to the web users if we want their business. How do we make our site credible to their eyes…? Here are the tips.
Add a Contact Number
Skeptics might even want to meet the owner first before doing the transaction just to prove that owner’s real. Something like this can only happen if you have your contact information on your website. Never underestimate this logic as there are literally thousands and millions of people that’s been scammed online. Although they enjoy doing business online due to the convenience, it can’t be helped that they might feel uneasy doing business with you or for anyone online for that matter due to their past experience of being scammed.
Have a Portfolio
For those who do extensive background checks before doing any transactions, showing them your portfolio just might establish your credibility. Having your portfolio can give them a chance to look your previous works and perhaps even contact your previous clients just to be desperately sure that you’re really. Make sense? ( Of course is does!)
Have Comments or Forums
Something like this would establish that you the owner isn’t just a spam but someone’s in-fact managing the site personally.
Always remember that gaining someone’s trust is an essential step of making business. Without trust, you can be a hundred percent sure that no one’s going to take you seriously much less the product or services that you’re selling.
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A website has different aspects that you should consider if you want to make it successful in-terms of marketing, earning or simply amusing your potential leads. Although experts have different emphasis on how to make your website successful, all of them would agree that creating a successful landing page is integral in attaining that success. That being said, let’s talk about what a landing page is, and its importance to you and your business.
A landing page is any website that you create for either running email marketing campaigns, organic search engine promotion, press deliverance, or PPC campaigns. Once visitors arrive on your website after clicking a particular link, traffic and revenue is generated, the first thing/page they’ll see after clicking the link is your landing page.
What is the purpose of having a landing page…?
Retaining the Customer in your Site
One of Google’s metrics when measuring how important or significant your site is, is the “bounce back” rate of the web users. If there are web users coming in your site and leaving your site in just a matter of seconds or perhaps in a very short span of time, this goes against your site as Google’s Algorithm would see this as your site as lacking in good content. Now I’m pretty sure that you already know by now that with the current focus of the Panda and Penguin updates, the last thing you’d want is for your websites’ pages to be viewed as boring or lacking in content by Google. People are actually penalized by this.
PPC Campaigns (Pay Per Click Campaigns)
PPC serves as an internet advertising model which assists in directing traffic – in terms of viewers and customers to your landing page – where advertisers will pay the publisher (in this case, YOU) when the ad/link is clicked. Advertisers are keen on selecting particular keywords –usually search engine optimized – which serve their area of interest.
Marketing Campaigns
The world we live in is highly competitive and to keep up with its pace, we have to adapt to the new and modified marketing strategies. How can a business flourish without its salesmen and advertising agencies? Running marketing campaigns via your own land page is a convenient way of making money. This provides you with a scope to create a market which caters to a particular audience – selling a particular product minus the additional links – which diverts the customer’s attention.
Point of Reference
As I mentioned, after the users click your link, what’ll appear is your landing page right? Considering this, I’m sure that the users clicked your link because your link supposedly points to where they can get the information that they need. When the users are on your landing page, they use this as a point of reference to view even more links to different pages of your website, to view the different resources that you have which would answer their queries. That being said, it’s very important that you not only make your landing page look good, it should be organized in such a way that the information you’re offering to the users queries are easily accessible to them.
Having read these important factors are sure to have pointed out to you how important a landing page is. Never take this for granted and be sure to put a lot of thought in your landing page and make it as craftily as you can. Just a thought, if the customer service representatives are what represents a large company or corporation, then your landing page is what represents your entire website or your business for that matter. You wouldn’t want to be represented sloppily, wouldn’t you?
Photo by: www.mobiletoday.co.uk
Many of you will be wondering what exactly is O2? Oxygen, perhaps? Yes, the idea is inspired from the concept of oxygen which is a vital gas for every individual’s survival and growth. O2 is fundamentally a telecommunications agency which works in advertising and design, and is essentially occupied with branding, advertising, promotions, and media services. The organization assists in helping potential partners to develop and broaden their original goals and to achieve the inevitable. The growing business has its own internet supply and cellular network, and is a partner of companies like Vodafone. O2 corporations are found under partnership in metropolitan areas such as Dubai, Abu Dhabi, Manama, Muscat, Doha, and Jeddah. O2 is known for arranging integrated marketing communication techniques and smart strategies.
So how exactly does the O2 network function? Internet coverage is offered on mobile phones, tablets, and has also introduced its very own mobile phone tariffs as well as mobile phone accessories, thus providing the customers a blend of options to choose from. Not only that, the O2 network also has more perks to offer. Are you afraid of losing all your contacts when reformatting your cell phone? Don’t be upset for O2 has a blue book in which all contacts (including numbers and names) can be backed up. Unlike deceitful money bagging companies, the O2 network also provides mobile insurance in case of accidental damage – in which case 80% of the handsets are replaced the up-coming day.
What’s the real deal? The deal up till now is supplying either 2G or 3G network coverage, both of which provide a decent downloading and streaming speed. The advancement which may get you hooked to this network is the idea of establishing 4G network. Once a 4G network is initiated, you will no longer need to wait for your favorite movie to buffer first or wait for your online gaming console to start. This idea will take a couple of years to materialize but it will definitely be worth the wait.
Whoever said telecommunication companies don’t care about Mother Nature? O2 network is really environmentally friendly and believes in preserving and nourishing the environment side by side. O2 provides an option to customers to get their old cell phones recycled and gives their customers an incentive of providing a particular sum for giving their phones to O2 recycle instead of disposing them off for the battery to leak away and further pollute the environment.
17 Jul
2012
Photo by: myquidoo.com
Apple never fails to deliver the hottest technology with it’s over the edge elegant design and features, which is every tech savvy individual’s haven. Love at first sight coupled with power, elegance and dynamism. When Apple decided to take a leap of fate and start their very own business in notebooks which are one of a kind – with compact designs and mind boggling features – it was soon to be very promising merchandise. The hottest in notebooks are the Mac Air 2012 and the Mac Pro.
Confused whether to purchase a Mac Air 2012 or the Mac pro? Mac Air 2012 is an everyday notebook which means it’s incredibly portable having a measurement of 0.68 inches thick and weighs a mere 2.9 pounds. Apple can proudly boast of Mac Air’s dynamic design which does not compromise the features, unlike many other companies who have great aesthetic sense but are low on the real deal. Mac Air, however, is comparatively low on memory space when contrasted with the Mac Pro. However, it has an Intel Core 2 Duo i5 processor which runs programs smoothly without malfunctioning. One of the most appealing features of this product is the Intel HD Graphics 3000 graphics processor which is your entry card into a world of magnificence and grandeur for every color and pixel come to life, since the card drives around four million pixels of color on the display screen. Many of you may wonder “what about the speed?” Worry not, for Apple never compromises speed. This version of Mac Air is incorporated by the Mac OS X Lion operating system. This beast of a notebook is available in 11” as well as 13” screen. Mac Air 2012 is recommended for everyday users and light gamers.
Mac Pro, as the name suggests, has been designed for professionals – be it professional gamers, computer engineers, or heavily loaded business corporate. This hottest inbuilt technology for the Pro is the retina display – with the globe’s HIGHEST RESOLUTION DISPLAY – which makes it the goddess of all Macs! Bow down to Apple’s sheer genius. Five million pixels! Who would’ve ever imagined Apple to complete such a difficult task especially after Steve Job’s death? Brimming with quality, it’s strange to view images on the 15.4” screen with such rich and refined details. The notebook not only appeals to the eyes but is also super responsive. All the credit goes to the flash storage which quadruples the performance of an ancient hard drive. Wait for the final detail to be blown away because Mac Pro consists of the greatest mobile quad-core processor on the market which is the Intel Core i7. When you decide to purchase either one of the aforementioned notebooks, be prepared to experience a whole new computing experience.
Photo by: www.androidauthority.com
Two years ago, Apple introduced a touch-screen tablet computer to the public called iPad touch. This was followed several months later with Amazon’s Kindle Fire tablet. Although the introduction of both touch-screens were all and good, the most current technology news today is no less than Google’s own brand of tablet. Interesting huh? It has announced on July 13th, Friday that they’ve started shipping the pre-orders of its first self-branded tablet named as Nexus 7. Since then, there has been a tremendous demand of the gadget in the market.
Google designed its tablet as a Wi-Fi only device that serves as a gateway to the Web and Web-based content such as movies and music. It wants the public to use its services in the cloud instead of providing extensions such as USB ports, SD card slots or HDMI out to the gadget itself. It also achieved its objective of offering a higher-resolution display with a 16:9 aspect ratio in a seven inch screen. Though the tablet is light enough to be kept inside a jacket pocket or a handbag, its big enough to watch videos on. Due to its lightweight and a nicely contoured back making it more portable and nice looking, some distributing companies listed the device as being out of stock on their websites just as of Friday.
What’s more interesting with this current technology news is the factor that most people consider when choosing a gadget which is their affordability, price, without compromising the quality of the device. Good news with Nexus 7 tablet, aside from its good quality and credible features, comes with a very affordable price for all at $ 199. Nexus 7 didn’t disappoint Google when competing with Apple’s iPad and Amazon’s Kindle Fire as it has been fast selling across retail chains as well as flooded with overwhelming reviews from major gadget reviewers.
They chose not to add the rotating screen feature that most tablets have in Google’s Nexus 7. This that’s because of the vast reviews by tablet users that once they hold their tablet into a landscape manner, it’ll automatically rotate itself leading to some strange transitions. Another innovating feature of this current technology news of Google is the use of Android mobile software as its operating system, which has never been used before in a tablet market. The choice of Google in using Android makes it more familiar to consumers even if they’ve not used it yet.
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Wanting to get a high PR for your website is a goal that almost everyone has when putting up a website. Although it’s true that others may have just created a site for passion, I’m sure that everyone would agree that majority of website owners do this for marketing and financial purposes.
One of the best ways if not “The” best way of adding contents to your site to get a good SERP is through article writing. Although there are several components that make-up SEO article writing, one thing’s for sure… writing an article with good content alone is not enough if you want to capitalize on your articles functionality.
There are several components on how SEO article writing works but let me talk about the importance of using the H tags as I feel that these are greatly undervalued.
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It Helps in Adding SEO Value to Your Article
For some unexplainable reason, a lot of people don’t use headings/subheadings (Also known as the H tags) even if it adds SEO value to their article. The way it works is that when you use headings or subheadings with your keywords… It helps the WebCrawler from Google understand what your page is all about. In addition to that, it tells the WebCrawler the important parts of your page which helps for better indexing. Imagine, if the WebCrawler sees that what’s important on your page is your “keyword target” because you used H1 (Heading) on it, I’m sure you’ll agree that it’ll give you weighted SEO value on your article.
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Appealing to the Readers Eyes
In a society where easy access or easy gratification is given, writing an article with no headings/subheadings can be an eye sore. If you put yourself in the users’ shoes, seeing an article without any headings/subheadings would mean tedious reading. Should you add heading or subheadings though, it becomes a different story. Seeing these will help the user get a better understanding of what your article is about in a quick glance. They won’t have to “risk” spending their time in useless reading since they’re sure that your article is what they’re exactly looking for due to the headings/subheadings in your article.
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Helps you Emphasize on the Important Parts of Your Article
Since it’s normally written in bold (since the style can be adjusted), the readers would understand that the author of the article is emphasizing on this specific idea. If you have good content, without emphasizing on the important parts, the readers just might miss it. Now wouldn’t it be a shame if you took your time writing the article as craftily as you can only for the readers to miss your point due to the multiple ideas in your article?
After reading this article… you’re convinced right? You now understand how using headings and subheadings would help you when doing SEO article writing, am I correct? These extremely important points are not to be neglected if you want to get your site better SERPs. To be more blunt about it… using the H tags will not only make your SEO article writing more readable, it’ll also help you get the traffic that you need.
10 Jul
2012
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Researching is a means for us to discover new things and increase our knowledge in the fields that we are not familiar of. In the field of article writing, we are normally tasked to write topics that we are unfamiliar of due to the diversity of the topics that can be talked about on the web. That being said, we can clearly see how critical the value of researching is when it comes to article writing.
One of the most important facets of researching that we should emphasize on is our resources. We all agree that your resources are very vital as this plays a big role in the research process. Understanding that having some remarkably reliable resources can sometimes determine the success of your researched project. Considering this, let’s talk about the best places where you can get your resources from.
World Wide Web
Yes, it is the most widely used source of information nowadays. But just to be safe, always keep in mind that almost everyone can post information on the web, with or without proofreading, publishing rights, or whatsoever. Be aware, use websites that are reliable, most of the time, the hyperlinks ending in .gov or .edu are most trustworthy. There’s no harm in searching for your topic only through the internet, just be more cautious about the sites that you’ll be visiting. Also, remember that in the article writing niche, the faster you can get information = the faster you can complete an article = the faster your income increases. What better/faster way to obtain the information than the World Wide Web?
Library
Now this may sound classic, but never underestimate the boundless variety that libraries can offer. Although this may not be the perfect source of information especially when it comes to updates, this can be one of the best sites that you’ll visit to get limitless information about the past. When inside the library, people are baffled where to begin because of the thousands of books in front of them. To aid them with this dilemma, they should get keywords from their topics and list them down. After that, go straight to the library catalogue and find the keywords that you have written and you may now start with your research. As much as possible get as many related books as your reference. Books help you a lot on how to research effectively, since it provides first hand information and research.
Articles, Journals, and Newspapers
One very important thing that you should remember in article writing is that you should never copy paste! Although it’s advisable to read articles, journals on related topics as it somewhat contains a hint of a personality which could aid you in creating an interesting topic, copy pasting it is a big “NO” in the article writing niche.
In conclusion, to do an effective research, you must not only rely on one source. Effective research is equivalent to comparing and contrasting an idea from one author to another. Research has always been a tedious job, nevertheless, once you’ll be able to make that piece, with unfailing and strong basis of information, your time and effort will always be worth it.
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Who would have thought that the time would come wherein so many things done with difficulty would be done so easily? Now, a two-year old child could be left to manage on his own certain tasks only five to seven year olds could do some years back. Current technology news never fails to catch our attention every now and then.
Recently, one of the most prestigious hotel groups who aims for modernization, the InterContinental hotels, switched from using hard copies of bibles with electronic versions which can be saved on Kindle e-readers. This could seem pretty exciting to those who keep watch on what’s new in the field of technology and robotics. For some, this could simply mean another milestone for those who are running the race to get to the top with their new inventions, making life easier. Others may even just easily shrug it off and say, “It doesn’t make much of a difference since we are not interested in the Bible anyway…” But for those who take their faith seriously, as in the case of those who are trying their best to reach as many people as possible to get to know God through His words in the Bible, surely, this is current technology news will be appealing. Perhaps for those who are constantly travelling, they might even be grateful for the convenience this Kindle e-readers could bring in the practice of their faith whenever they are on travel and stays at these hotels. Indeed, one doesn’t have to take so much effort any longer to get him into reading his Bible verses the traditional and conventional way. Compared to the printed copies of the Bible, there is no arguing that it is much easier and simpler to go through the verses with just a one-touch gadget.
However, would our different churches take on this current technology news positively? Is this a pleasant surprise for our different church leaders and their followers from different denominations? Some, if not most churches, regard the Bible as holy and sacred. Thus, the practice of reading and studying it is just as holy and sacred. With the advent of this current technology news, replacing the paper tomes with electronic versions, there could be some degree of contention as to the loss of the value of respect towards the Word of God. But since every believer has the freedom to exercise his faith according to his belief, this change most probably would be embraced more positively, especially if proven to be more effective and more beneficial in the long run.
Photo by: http://www.talkandroid.com
The competition in technology just got so tougher than ever. Almost every month, a new product is being introduced to the market by some of the world’s reputable brands. Microsoft, Apple, Samsung and HTC, to name a few are in serious competition to prove who will rule in terms of popularity, high-end features and, of course, sales. That is why it did not come as a surprise when current technology news revealed that Apple and Samsung have taken their competition to a whole new level.
It is known that Apple recently claimed that Samsung had infringed some of its patents with the release of Samsung’s Galaxy Nexus. Apple, being one of the top in its field, was determined to take legal actions on the matter. It could be remembered that the technology giant had brought the patent infringement issue in the court early February.
Last week, current technology news has shown that US district judge Lucy Koh ordered the preliminary injunction against Galaxy Nexus. This injunction, though preliminary, posts a great threat to Samsung’s reputation and sales. The district judge’s order of injunction specifically prohibits the Samsung device from being sold in U.S. stores. However, this can be effective as soon as Apple posts a nearly 96 million-dollar bond.
With this decision from the court, it seems like fate favors Apple Inc. In fact, the injunction is its second legal triumph over Samsung. The same ruling was also given by the same judge against Samsung Galaxy Tab 10.1 tablet. Although, an additional hearing must be done before this will take into effect, the iPhone-maker already posted a bond of $2.6 million to back up potential damages just in case the decision will be reversed.
But as expected, Samsung immediately filed a motion in appeal to the preliminary injunction granted to Apple against Nexus. According to Samsung’s spokesperson, the court’s decision is totally unfair and inconsistent. Additionally, Samsung states that the court’s findings of Apple to suffer badly on Nexus’ infringement on some of its patents are completely fallacious and are not backed up with sufficient evidences. Samsung stresses out that they are not in direct competition with Apple Inc. Thus, the court must to prove further that the Apple’s market share losses must be “substantial” in accordance to the Federal Circuit’s directive.
However, while the court’s order won’t be in effect, selling of Galaxy Nexus will still go on. Currently, the Android smartphone costs $349 in some leading stores.
The legal matters taken by the two companies will somehow take long. With the strong contention that the two technology giants have, the outcome of this case will surely interest consumers — both Apple and Samsung enthusiasts. But as of the moment, all we can do is to wait and keep eye on some current technology news for us to check on the updates of Apple and Samsung disputes. After all, additional hearing must be done for the court’s ruling to take effect.
Photo by: www.usatoday.com
As we entered the second quarter of 2012, the market was presented with Microsoft’s Windows 8 operating system. After the success of windows 7, the new operating system posts a whole new line of great features and functionality that has been the trademark of Microsoft for years.
However, the existence of ARM devices such as tablets enabled the computer giant to create another version of the new operating system: the one that won’t run on usual Intel chips. Dubbed as windows RT, this version of windows isn’t powered by Intel chips. Current technology news has revealed that windows RT will be run by chipmakers Nvidia, Qualcomm, and Texas Instruments. For a company that produced operating systems powered by Intel for many years, this is a huge technological revolution.
However, being the first mainstream, desktop-class Windows operating system to run on ARM chips, Windows RT faces skepticism among majority. Microsoft which will only sell Windows 8′s new facet to device manufacturers seem to face some obstacles to find receptive buyers who will adapt it on their devices. It was initially made clear by Microsoft that only a handful of RT devices will be released initially. But it seems like the expected limited first wave of devices will be “too limited.”
Current technology news has circulated in the web just recently that HP won’t be offering any ARM-based Windows 8 tablet this year. The decision of Hewlett-Packard to favor Intel-based tablets heightened the suspicion of many that the Windows8 on ARM won’t be a huge success. Most analysts say that HP’s surprising move might be an omen of what will be the future of Win8-ARM format — most especially that it was made public right after the unveiling of Microsoft’s Surface tablets. This was denied by HP, saying that they have made the decision before Surface was publicized. The big Silicon Valley computer-maker stresses out that they are not completely shunning the Windows RT. HP is not just ready to produce tablets which will run the said Windows facet. Whether this reluctance of HP is permanent or not, this has created a big impact on the market’s perception towards Windows RT and Windows 8 in general.
Moreover, current technology news has revealed that windows RT version of win8 running on ARM chips would not be backward compatible with Intel-based Windows 8. This is a huge snag for RT since most consumers have trusted Intel for how many years already. The reason behind this issue is still unclear as of the moment. Whether it is because of Microsoft, the chipmakers or of the RT itself, one thing is certain: this will lead to a staggered release of RT tablets, laptops, and hybrids.
Microsoft, on the other hand, is cautious on these snags about Windows RT. The computer giant is working on with the three chipmakers mentioned above to make the release of RT tablets nothing but perfect. It is said that Nvidia, Qualcomm, and Texas Instruments are restricted to developing their chips into two devices apiece, meaning six total designs. Nvidia, in particular, is working with a number of device makers to produce Windows RT devices which are expected to be released next year together with some Intel-based Windows 8 products.
