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A website has different aspects that you should consider if you want to make it successful in-terms of marketing, earning or simply amusing your potential leads. Although experts have different emphasis on how to make your website successful, all of them would agree that creating a successful landing page is integral in attaining that success. That being said, let’s talk about what a landing page is, and its importance to you and your business.

A landing page is any website that you create for either running email marketing campaigns, organic search engine promotion, press deliverance, or PPC campaigns. Once visitors arrive on your website after clicking a particular link, traffic and revenue is generated, the first thing/page they’ll see after clicking the link is your landing page.

What is the purpose of having a landing page…?

Retaining the Customer in your Site

One of Google’s metrics when measuring how important or significant your site is, is the “bounce back” rate of the web users. If there are web users coming in your site and leaving your site in just a matter of seconds or perhaps in a very short span of time, this goes against your site as Google’s Algorithm would see this as your site as lacking in good content. Now I’m pretty sure that you already know by now that with the current focus of the Panda and Penguin updates, the last thing you’d want is for your websites’ pages to be viewed as boring or lacking in content by Google. People are actually penalized by this. 

PPC Campaigns (Pay Per Click Campaigns)

PPC serves as an internet advertising model which assists in directing traffic – in terms of viewers and customers to your landing page – where advertisers will  pay the publisher (in this case, YOU) when the ad/link  is clicked. Advertisers are keen on selecting particular keywords –usually search engine optimized – which serve their area of interest.

Marketing Campaigns

The world we live in is highly competitive and to keep up with its pace, we have to adapt to the new and modified marketing strategies. How can a business flourish without its salesmen and advertising agencies? Running marketing campaigns via your own land page is a convenient way of making money. This provides you with a scope to create a market which caters to a particular audience – selling a particular product minus the additional links – which diverts the customer’s attention.

Point of Reference

As I mentioned, after the users click your link, what’ll appear is your landing page right? Considering this, I’m sure that the users clicked your link because your link supposedly points to where they can get the information that they need. When the users are on your landing page, they use this as a point of reference to view even more links to different pages of your website, to view the different resources that you have which would answer their queries. That being said, it’s very important that you not only make your landing page look good, it should be organized in such a way that the information you’re offering to the users queries are easily accessible to them.

Having read these important factors are sure to have pointed out to you how important a landing page is. Never take this for granted and be sure to put a lot of thought in your landing page and make it as craftily as you can. Just a thought, if the customer service representatives are what represents a large company or corporation, then your landing page is what represents your entire website or your business for that matter. You wouldn’t want to be represented sloppily, wouldn’t you?

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Wanting to get a high PR for your website is a goal that almost everyone has when putting up a website. Although it’s true that others may have just created a site for passion, I’m sure that everyone would agree that majority of website owners do this for marketing and financial purposes.

One of the best ways if not “The” best way of adding contents to your site to get a good SERP is through article writing. Although there are several components that make-up SEO article writing, one thing’s for sure… writing an article with good content alone is not enough if you want to capitalize on your articles functionality.

There are several components on how SEO article writing works but let me talk about the importance of using the H tags as I feel that these are greatly undervalued.

• It Helps in Adding SEO Value to Your Article

For some unexplainable reason, a lot of people don’t use headings/subheadings (Also known as the H tags) even if it adds SEO value to their article. The way it works is that when you use headings or subheadings with your keywords… It helps the WebCrawler from Google understand what your page is all about. In addition to that, it tells the WebCrawler the important parts of your page which helps for better indexing. Imagine, if the WebCrawler sees that what’s important on your page is your “keyword target” because you used H1 (Heading) on it, I’m sure you’ll agree that it’ll give you weighted SEO value on your article.

• Appealing to the Readers Eyes

In a society where easy access or easy gratification is given, writing an article with no headings/subheadings can be an eye sore. If you put yourself in the users’ shoes, seeing an article without any headings/subheadings would mean tedious reading. Should you add heading or subheadings though, it becomes a different story. Seeing these will help the user get a better understanding of what your article is about in a quick glance. They won’t have to “risk” spending their time in useless reading since they’re sure that your article is what they’re exactly looking for due to the headings/subheadings in your article.

• Helps you Emphasize on the Important Parts of Your Article

Since it’s normally written in bold (since the style can be adjusted), the readers would understand that the author of the article is emphasizing on this specific idea. If you have good content, without emphasizing on the important parts, the readers just might miss it. Now wouldn’t it be a shame if you took your time writing the article as craftily as you can only for the readers to miss your point due to the multiple ideas in your article?

After reading this article… you’re convinced right? You now understand how using headings and subheadings would help you when doing SEO article writing, am I correct? These extremely important points are not to be neglected if you want to get your site better SERPs. To be more blunt about it… using the H tags will not only make your SEO article writing more readable, it’ll also help you get the traffic that you need.

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Researching is a means for us to discover new things and increase our knowledge in the fields that we are not familiar of. In the field of article writing, we are normally tasked to write topics that we are unfamiliar of due to the diversity of the topics that can be talked about on the web. That being said, we can clearly see how critical the value of researching is when it comes to article writing.

One of the most important facets of researching that we should emphasize on is our resources. We all agree that your resources are very vital as this plays a big role in the research process. Understanding that having some remarkably reliable resources can sometimes determine the success of your researched project. Considering this, let’s talk about the best places where you can get your resources from.

World Wide Web

Yes, it is the most widely used source of information nowadays. But just to be safe, always keep in mind that almost everyone can post information on the web, with or without proofreading, publishing rights, or whatsoever. Be aware, use websites that are reliable, most of the time, the hyperlinks ending in .gov or .edu are most trustworthy. There’s no harm in searching for your topic only through the internet, just be more cautious about the sites that you’ll be visiting. Also, remember that in the article writing niche, the faster you can get information = the faster you can complete an article = the faster your income increases. What better/faster way to obtain the information than the World Wide Web?

Library

Now this may sound classic, but never underestimate the boundless variety that libraries can offer. Although this may not be the perfect source of information especially when it comes to updates, this can be one of the best sites that you’ll visit to get limitless information about the past. When inside the library, people are baffled where to begin because of the thousands of books in front of them. To aid them with this dilemma, they should get keywords from their topics and list them down. After that, go straight to the library catalogue and find the keywords that you have written and you may now start with your research. As much as possible get as many related books as your reference. Books help you a lot on how to research effectively, since it provides first hand information and research.

Articles, Journals, and Newspapers

One very important thing that you should remember in article writing is that you should never copy paste! Although it’s advisable to read articles, journals on related topics as it somewhat contains a hint of a personality which could aid you in creating an interesting topic, copy pasting it is a big “NO” in the article writing niche.

In conclusion, to do an effective research, you must not only rely on one source. Effective research is equivalent to comparing and contrasting an idea from one author to another. Research has always been a tedious job, nevertheless, once you’ll be able to make that piece, with unfailing and strong basis of information, your time and effort will always be worth it.

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Anything under the sun can be considered a topic worth writing. The world provides a limitless avenue for us to take note of.  On the other hand, there are techniques in article writing and even rules to crafting a noteworthy article.  The key is knowing how to apply them during your writing sessions.

The following are the  guidelines for an effective article writer:

The tenor of your output should be well-suited for the topic.  Formal writing style can be applied when you are writing about effects of substance abuse, for example.  If you are writing on a topic about what to do on your first date, then a relaxed, amusing way style of writing should be applied.  However, when writing an informative article, let your reader feel that you are an expert on the subject matter.  Be confident when you put your thoughts to the pen.

Tasks assigned to you should be dealt with respect.  If you were assigned to come up with a 500 word article, then stick to the word count.  Do not assume that lacking words can be left for the editor to work on it.  Again, respect is one important factor for a writer to keep in mind.

One of the techniques in article writing is the use of bullets.  This style is applicable when your article is informative. Readers will tend to focus on the bullets, which contains the core of your article.

Edit your own work.  Do not let your editor do this alone.  As we all know, editors are most of the time, weighed down by tons of work that he might not be able to edit your work anymore. You do not want your article to be published half-baked. Usually, editors wouldn’t want you to unburden them with having to edit your work.  Provide him with articles that need a little editing, if none at all.  Moreover, due to this, the editor would surely want to keep you

Another of the techniques in article writing is for you to learn to know to set the limits of your thoughts. There are times when you tend to include in your article, materials that are out of context.  You should be able to identify them and take it off.  Sometimes, there are also gaps in the article when you read your piece of work.  You need to fill the gaps of your article to have a complete thought.

The tone of your writing style will be determined on the first or second paragraph.  Whatever choice of style that may be, you should maintain it throughout the article.  Do not shift from one style or approach to another. You won’t be able to convey one concrete thought due to this gaffe.  Always reread your work even before finishing it for you to maintain a single point of view and style

There are a number of techniques in article writing that are relevant to a writer.  Remember, writing is an art. You want to present it in a manner that will catch the readers’ attention.  Moreover, it should always be as original as possible and provides information worthy of a reader’s contentment.

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Article writing is a brilliant method to attain the aimed traffic to your website.  The techniques you put into use can give you with great outputs that could entice a number of browsers to visit your site that can become hooked due to the information that you feed them.  On the other hand, in order for you to prep yourself into writing, your mind should begin to come up with an interesting topic.

However, several writers commit a number of gaffes which does not generate enough traffic needed, sometimes none at all.  When article writing techniques are correctly applied, then your targeted outcome can be achieved.

The following are effective article writing techniques that you can apply:

It is very imperative for you to begin with choosing the right topic before writing any article.  After that, concentrate on the subject you have chosen. Many commit the mistake of writing intermittently. As a consequence, they produce an output that does not spawn any interest from the browsers. Make sure to come up with a topic that is out of the ordinary and then work on it with fervor.  Forget about writing when you feel like being forced to write.  Your product reflects on how you have treated your work.  Set your heart to it.

One of the article writing techniques that is very relevant is for you to research on your topic prior to writing your article.  You should have a good grasp of your topic.  You should know whether it could interest readers and the search engines, as well.  The content of your piece should contain sufficient and believable data.  You do not want to wind up like you have just committed a lie.  Sincerity breeds dependability.

Opt for a title that deserves a second look and generates interest from your readers.  A title that could catch the attention will surely attract readers to stay glued to your article.

It is very vital that you come up with an article that presents a comprehensible and direct content. Do not deviate from your writing style.  Produce a matrix or a template that contains relevant writing style that you would stick to.  After that, you should proofread it and check the keywords if they have been provided correctly throughout the article.  This way, the search engine can easily pick your work.

There are numerous article writing techniques that are very pertinent.  It is up for you to choose the style that applies to you.  It is important that the techniques you would go for are the ones you are comfortable with.  What counts in the end is an effective and notable piece of writing.

Information technology at its best! Due to the advancement of the information technology, being your own boss by earning online has never been made more evident. Is it easy you ask? Not quite! But the opportunity I tell you is definitely there. Given enough time and hard work, you’ll surely see growth not just in your internet “know how/skills” but on the monetary side of things as well.

There are many sure fire methods that you can get yourself into to earn dollars online. These are some of the most basic yet effective ways of doing this:

Being a Freelance Contractor

Being a freelance contractor is one of the easiest ways on how to earn dollars online. First, you must determine what your niche is. Are you into article writing, web designing, photography etc…? After determining your niche, you can start looking for employers through the web like vworker.com, odesk.com, and many other sites that links employers to freelance contractors. Being able to determine what you are adept in doing not only makes your “job” online financially rewarding but it also gives you the inclination to success since you love what you are doing. Having determined your niche makes earning online a fun and a worthwhile income generating experience.

Affiliate Marketing

On this method, you normally have website/websites that advertises other companies’ products or services. Just to give you the basic gist of this, once a web user clicks on the link on the advertisement on your site, you can earn right then and there while other arrangements would require the transaction to be processed first and you only get paid every closed transaction.

Earning online using this method is in a way more relaxed unlike working as a freelance contractor, I say this because you do not have a quota or a deadline that limits you. The challenging part that you should consider though is that in this type of method, you’d have to be very careful with your strategy in managing your site since traffic (lots of it!) is needed to make this type of method successful. The more traffic, the more clicks you get thus resulting to earning. The lesser traffic, the fewer clicks you get and… you know what’s going happened to your earnings right?

Setting-up an Online Shop

A common example of this is eBay. In this type of method, it is more of a direct business approach in earning online. Unlike the affiliate marketing, you are not just advertising, you sometimes even have your own goods sold. The transactions are made within your site and other peoples’ goods are also posted on your site so the exchange can be made between the buyer and the seller on your site. One of the ways that you can earn dollars online using this method is through the transaction fees, they (buyer and seller) pay a fee when they transact and that fee is your share of earnings on the transaction.

These are the revolutionary ways of earning online. With these methods, you being able to earn dollars online is no longer a farfetched idea. The potential is limitless; the opportunity is without doubt there. Seize the chance and realize the thrill, abundance and the genius of earning online.

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What exactly are the things that we should consider when writing articles for SEO optimization? This is a common question that newbies often ask when in the process of learning SEO writing. Although grammar, choice of words, contents etc… are in-fact very important when writing articles, that’s not all that matters when writing an article for SEO optimization.

To the newbies, let me share with you the important must haves when writing articles in light of SEO optimization.

Importance of Keywords in SEO Optimization

Writing articles without carefully considering the keywords reduces your articles’ value by the thousands. Your keywords play a very important role when having your article SEO optimized. That being said, make sure that your keywords are well thought of and is something that online users might be typing in when using the search engine box. Doing this increases the SEO value of your article. In SEO writing, as a general rule, your keyword density (number of times your keywords should appear in the article) should be at around 2% to 5% or basically once every 100 words.

SEO Optimization by Using Bullets and Sub Headings

The value of writing articles with sub headings and bullets are underrated. Making use of these tools are very critical as it makes your article very readable and it creates a sense of importance to the readers’ eyes at first glance.

Since it’s a known fact that most of us are looking for easy and fast gratification, using sub headings and bullets makes it easier for us to spot the important points of the article thus, granting easy gratification. It’s also for this reason that most articles are written in 400 – 500 since anything more would be taxing to read to the general public. Remember, if we feed the need of “easy gratification” of our readers, overflowing traffic will definitely come your way.

Using Links for SEO Optimization

Making use of links helps your website get marketed in a passive way. Since you’ll be adding links on words that are important or may need further definition (which I’m sure the readers will need), readers would click on this leading them to your website.

Adding Photos or Images

Professional writers doing SEO writing are very keen on this. They are well aware that to increase the readability of your article, relevant images must be attached to it. Also, when attaching your images, make sure that you make use of “alt tags” and save your images with a file name that includes your keywords.

These are just the basics in SEO writing. If you do writing for a living, submitting an article with all of these components factored in will definitely impress your clients. These may be the basics, but these components does magic when it comes to producing traffic.

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Are you a beginner in article writing? Do you earn online by writing articles? If your answers to these questions is a yes, then read on as this article will shed some light to the questions you have in mind.

When your profession is earning online specifically in SEO article writing, I’m pretty sure that you’re curious as to whether your spent time in article writing is average, good or perhaps even bad. And of course, it’s essential for you to recognize this so you’d know if you’re maximizing your time, or if there’s still a huge room for improvement in your writing skill. Determining something like this will help you figure out your daily, monthly, nay… your annual projections, which is important in projecting your budget.

These are the data based on surveys on how long it normally takes for a writer to write an article:

• Beginner

A newbie writer can write an article of 500 words in 1.5 hrs. to 2 hrs. This kind of stats is based on a scenario where the topic is something that the writer is not familiar with. A newbie writer would normally take 50% to 75% of the time researching and spend the rest of the time writing. Even with the little time they have, they aren’t able to maximize it as they do not have techniques in writing like using templates etc… This results to articles, somewhat poorly written and missing critical parts.

• Average Writer

Writing an article of 500 words would just take 30mins to 1hr on average. Although the average writer has no idea about the topic as well, they normally make use of templates which helps A LOT when writing and organizing your ideas. They also use the right time proportion for SEO article writing which is 80/20 (80% writing/20% researching). The outcome of their article is way better than a newbie’ since they spend a longer time in writing/proofreading.

• Expert Writer

An expert writer on the other hand can write an article of the same word length even without knowing the topic at an average of 10 to 20mins! Writers of this caliber has a large variety of SEO article writing techniques and skill that they make use of to reduce the article writing time. When you watch an expert writing, you’ll see all the skills and techniques come in to play like using templates, typing speed, mastery in using SEO for researching, brain mapping from one idea to multitudes of ideas, and not to mention the other sleek SEO article writing techniques that are used to expand the number of words.

Now that you have an idea on how long it takes to write articles, I hope you can use this as your gauge on your writing skill. Remember, if you ever feel that you still don’t have enough skill or you need to learn some more, stay tuned as I’ll be posting more topics on SEO article writing. Best of luck!

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Writing an article with weighty content is an integral step to attaining success when it comes to SEO article writing. This is a fact that no one can refute. Considering this, it is of utmost importance that we use SEO article writing techniques to make sure that our contents are consistent and valuable to our readers.

If you are writing articles for a living, your income is almost directly proportional to how fast you can complete the articles. The more articles you finish, the more you get paid. Makes sense? That being said, it can at times be frustrating to write articles when you‘re running out of ideas or you just aren’t “in the zone” enough to write.

This is a challenge that most article writers face as adding fillers just won’t cut-it since it’s hard to retain the reader’s attention when reading articles. The moment your article gets boring due to fillers, the readers almost always stop reading and switch to looking for other materials to read. It is for these reasons that we should establish SEO article writing techniques to better our writing skills and to make our articles more interesting.

As an article writer of extensive experience, let me give you some tips on how to solve this problem. These are the things you can do:

• Write about Pros and Cons

Since we all look at things at different paradigms, using this can not only add to your words but it can even create a strong appeal to readers who have the same opinion as you. And mind you, we aren’t just limited to positives and negatives here; there are also gray areas that you can discuss to make the article lengthy enough without wandering away from the content.

• Using Cause and Effect

Imagine describing the cause and effect of the scenario that you are talking about in article. This will surely add numbers to your work since describing is something that can’t be done effectively in one sentence. Using these article writing techniques can add 2 to 3 paragraphs of 100 – 200 words on your article.

• Writing About Different Components

In almost any topic or content, there are always different components to look at. For example, when writing about laptops; we can write about its color, weight, usage, cost, specs etc… Imagine what will happen to your article’s length if you write at least one or two sentences about each component…

So you see, these are just some of the few SEO article writing techniques that you can apply to make your article lengthy without compromising or straying away from the content. Doing this will not only help in making your articles lengthy, it’ll help in adding insurmountable weight to it as well. Learn to make use of these SEO article writing techniques, and you’ll surely finish your articles in no time!